Gerben said that apparel retailers Urban Outfitters, Ralph Lauren and Abercrombie & Fitch have also filed trademarks in recent weeks detailing their intent to open some sort of virtual store.Ī report from CB Insights outlined some of the reasons why retailers and brands might want to make such ventures, which can potentially offer new revenue streams. They're now fetching sky-high prices on the NFT marketplace OpenSea. The apparel maker said its NFTs will be priced in tiers ranging from roughly $8.30 to $415, and come with a physical hoodie.Įlsewhere, both Under Armour 's and Adidas' NFT debuts sold out last month. Gap has also started selling NFTs of its iconic logo sweatshirts. "All of a sudden, everyone is like, 'This is becoming super real and we need to make sure our IP is protected in the space,' " said Gerben. In December, it bought the virtual sneaker company RTFKT (pronounced "artifact") for an undisclosed amount. Later that month, it said it was teaming up with Roblox to create an online world called Nikeland. Nike filed a slew of trademark applications in early November that previewed its plans to sell virtual branded sneakers and apparel. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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